Tombola Bingo, one of the UK's largest online bingo sites, has improved its financial offering to affiliates, from December 1.
Tombola used to run The Sun newspaper's bingo operation but following a fallout with Sun parent company News Corportation in September 2008 they now run their own bingo site, which has an estimated 10% of the UK market.
Their affiliate programme now allows partner sites to earn up to 50% of net gaming revenue from players they sign up. Affiliates earn 35% for £0 to £750 generated in revenue, 40% for £751 to £1500 generated in revenue, 45% for £1501 to £3000 generated in revenue, and 50% for £3001+ generated in revenue. However players are only allocated to affiliates for a period of 12 months, unlike the more common lifetime value of player deals that many bingo sites offer. Net gaming revenues are essentially defined as player losses minus a 10% fee to cover Tombola's costs of financial processing, chargebacks and player verification charges.
Affiliates also have the option of a CPA structure, from £25 per player up to £35 per player if you sign up more than 50 players per month.
Tombola's bingo affiliate programme runs on Income Access software. The company's press release on their new affiliate programme was sent out on December 3rd for a December 1st launch and include a link to a non existent affiliate page (they can't work out how to spell programme), so affiliates might want to wait a while before signing up while they iron out the initial problems.
