Party Gaming, the parent company of Party Bingo and ITV Bingo, announced strong growth in their bingo product against an overall disappointing performance from their main product.
Third quarter results showed bingo revenue rose 143% to $1.7m, up from $0.7m in 2007. New player sign-ups were up by 486%, primarily driven by ITV Bingo, their UK white label brand. There was a 63% increase in the daily average number of players versus the prior year.
Over the third quarter there were 21,500 active players and on average there were 1,300 active players per day. The daily yield from an active players was $14.70 and over the course of three months each unique active player generated $79.60. In the quarter there were 8,200 real money depositors.
In poker, revenue was down by 15% to $65.0m, versus $76.3m in 2007. Shares in Party Gaming fell 4.5 pence to 93.5 pence, a 4.6% fall in a market that overall fell 2.2%.
