Gala Bingo's television channel, Gala TV, is to be relaunched following the appointment of a new production company.
The relaunch is being led by ETV Media Group, who took over the contract from Endemol UK.
ETV will produce eight hours of programming a day on Gala TV, which will be broadcast on Sky and FreeSat as well as online at galabingo.com.
ETV said: “etv's creative team has worked with Gala to provide the channel with a fresh, aspirational look and feel, as well as developing new gaming formats, while enhancing old favourites to broaden the reach of the channel. etv also aims to increase the level of audience interaction on the channel and promote how easy the channel is to use. The new Gala TV set – part real and part virtual – will feature ambitious graphics and conceptual designs to ensure a highly engaging viewer experience.”
Mark Murphy, Managing Director of ETV Media Group, said: “In this highly competitive area it is essential that Gala TV maintains its position as the premier bingo brand offering a truly unique, entertainment experience. By combining the camaraderie of the bingo hall with the comfort of home and producing high impact programming, we will attract, engage and celebrate Gala TV players as well as capture that winning feeling at every available opportunity.”
The channel will be led by Paul Tremain, who has joined etv from IncrediBull Ideas where he was Head of Branded Television and a member of the operational board. Prior to IncrediBull, Paul held senior roles at Teletext Holidays and QVC.
Keith Hawkins, Managing Director of Gala Coral Group's Remote Gambling Division, who is responsible for all of Gala's online bingo offering, said: “By relaunching Gala TV in a more commercial way and working with etv we will be further enhancing the channel and offering a truly engaging broadcast proposition,” said Hawkins.
Cat Porter, Kate Pullinger and Anthony Heywood will be added as new presenters for the channel as part of the relaunch.
